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The differences between e-marketing specialists and marketing data analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an e-marketing specialist and a marketing data analyst. Additionally, a marketing data analyst has an average salary of $73,938, which is higher than the $56,556 average annual salary of an e-marketing specialist.
The top three skills for an e-marketing specialist include social media marketing, OSHA and email marketing. The most important skills for a marketing data analyst are digital marketing, power bi, and data analysis.
| E-Marketing Specialist | Marketing Data Analyst | |
| Yearly salary | $56,556 | $73,938 |
| Hourly rate | $27.19 | $35.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 100,636 | 160,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 69% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An E-Marketing Specialist manages initiatives that update the public about the company's offerings. They conduct market research to comprehend the prevailing customer behaviors correctly. They also review the company's former campaigns to identify strengths and weaknesses areas and conceptualize marketing campaigns that directly address customers. Moreover, E-Marketing Specialists use automation software to distribute emails.
A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.
E-marketing specialists and marketing data analysts have different pay scales, as shown below.
| E-Marketing Specialist | Marketing Data Analyst | |
| Average salary | $56,556 | $73,938 |
| Salary range | Between $40,000 And $78,000 | Between $52,000 And $103,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Arrow Electronics | Meta |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between an e-marketing specialist and a marketing data analyst in terms of educational background:
| E-Marketing Specialist | Marketing Data Analyst | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-marketing specialists' and marketing data analysts' demographics:
| E-Marketing Specialist | Marketing Data Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 61.3% Female, 38.7% | Male, 57.2% Female, 42.8% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |