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The differences between e-marketing specialists and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an e-marketing specialist and a marketing representative. Additionally, an e-marketing specialist has an average salary of $56,556, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for an e-marketing specialist include social media marketing, OSHA and email marketing. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| E-Marketing Specialist | Marketing Representative | |
| Yearly salary | $56,556 | $47,376 |
| Hourly rate | $27.19 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 100,636 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An E-Marketing Specialist manages initiatives that update the public about the company's offerings. They conduct market research to comprehend the prevailing customer behaviors correctly. They also review the company's former campaigns to identify strengths and weaknesses areas and conceptualize marketing campaigns that directly address customers. Moreover, E-Marketing Specialists use automation software to distribute emails.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
E-marketing specialists and marketing representatives have different pay scales, as shown below.
| E-Marketing Specialist | Marketing Representative | |
| Average salary | $56,556 | $47,376 |
| Salary range | Between $40,000 And $78,000 | Between $28,000 And $77,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | Washington | Washington |
| Best paying company | Arrow Electronics | Amazon |
| Best paying industry | Pharmaceutical | Finance |
There are a few differences between an e-marketing specialist and a marketing representative in terms of educational background:
| E-Marketing Specialist | Marketing Representative | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-marketing specialists' and marketing representatives' demographics:
| E-Marketing Specialist | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 61.3% Female, 38.7% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |