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The differences between e-marketing specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an e-marketing specialist and a marketing & sales specialist. Additionally, an e-marketing specialist has an average salary of $56,556, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for an e-marketing specialist include social media marketing, OSHA and email marketing. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| E-Marketing Specialist | Marketing & Sales Specialist | |
| Yearly salary | $56,556 | $54,214 |
| Hourly rate | $27.19 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 100,636 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An E-Marketing Specialist manages initiatives that update the public about the company's offerings. They conduct market research to comprehend the prevailing customer behaviors correctly. They also review the company's former campaigns to identify strengths and weaknesses areas and conceptualize marketing campaigns that directly address customers. Moreover, E-Marketing Specialists use automation software to distribute emails.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
E-marketing specialists and marketing & sales specialists have different pay scales, as shown below.
| E-Marketing Specialist | Marketing & Sales Specialist | |
| Average salary | $56,556 | $54,214 |
| Salary range | Between $40,000 And $78,000 | Between $37,000 And $78,000 |
| Highest paying City | New York, NY | Renton, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Arrow Electronics | McKinsey & Company Inc |
| Best paying industry | Pharmaceutical | Telecommunication |
There are a few differences between an e-marketing specialist and a marketing & sales specialist in terms of educational background:
| E-Marketing Specialist | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-marketing specialists' and marketing & sales specialists' demographics:
| E-Marketing Specialist | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 61.3% Female, 38.7% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |