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The differences between e-marketing specialists and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an e-marketing specialist and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $56,556 average annual salary of an e-marketing specialist.
The top three skills for an e-marketing specialist include social media marketing, OSHA and email marketing. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| E-Marketing Specialist | Senior Marketing Analyst | |
| Yearly salary | $56,556 | $83,321 |
| Hourly rate | $27.19 | $40.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 100,636 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An E-Marketing Specialist manages initiatives that update the public about the company's offerings. They conduct market research to comprehend the prevailing customer behaviors correctly. They also review the company's former campaigns to identify strengths and weaknesses areas and conceptualize marketing campaigns that directly address customers. Moreover, E-Marketing Specialists use automation software to distribute emails.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
E-marketing specialists and senior marketing analysts have different pay scales, as shown below.
| E-Marketing Specialist | Senior Marketing Analyst | |
| Average salary | $56,556 | $83,321 |
| Salary range | Between $40,000 And $78,000 | Between $63,000 And $109,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Arrow Electronics | Credit Karma |
| Best paying industry | Pharmaceutical | Finance |
There are a few differences between an e-marketing specialist and a senior marketing analyst in terms of educational background:
| E-Marketing Specialist | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-marketing specialists' and senior marketing analysts' demographics:
| E-Marketing Specialist | Senior Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 61.3% Female, 38.7% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |