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Ecommerce manager vs content manager

The differences between ecommerce managers and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce manager and a content manager. Additionally, an ecommerce manager has an average salary of $99,909, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for an ecommerce manager include digital marketing, customer service and google analytics. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Ecommerce manager vs content manager overview

Ecommerce ManagerContent Manager
Yearly salary$99,909$75,124
Hourly rate$48.03$36.12
Growth rate10%10%
Number of jobs96,869108,058
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does an ecommerce manager do?

Ecommerce managers are responsible for developing and implementing strategic online marketing plans for companies and organizations that perform business on the internet. They need to stay updated with the online marketing environment and modify their strategies to best serve the interests of their company and to excel with the competition in their field. Also, they are usually deeply involved with the company's websites, specifically with advertising and content elements. Additionally, they often coordinate with customers, content developers, and fellow businesses. Their typical duties include market research, website design, budgeting, interviewing, and training recruits.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Ecommerce manager vs content manager salary

Ecommerce managers and content managers have different pay scales, as shown below.

Ecommerce ManagerContent Manager
Average salary$99,909$75,124
Salary rangeBetween $68,000 And $145,000Between $50,000 And $111,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew YorkWashington
Best paying companyCapgeminiMeta
Best paying industryTechnologyTechnology

Differences between ecommerce manager and content manager education

There are a few differences between an ecommerce manager and a content manager in terms of educational background:

Ecommerce ManagerContent Manager
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 77%
Most common majorBusinessEnglish
Most common collegeUniversity of GeorgiaUniversity of Georgia

Ecommerce manager vs content manager demographics

Here are the differences between ecommerce managers' and content managers' demographics:

Ecommerce ManagerContent Manager
Average age3939
Gender ratioMale, 57.1% Female, 42.9%Male, 49.1% Female, 50.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between ecommerce manager and content manager duties and responsibilities

Ecommerce manager example responsibilities.

  • Manage web developers and graphic designers on Magento platform.
  • Lead effort with external UI design firm to overhaul website.
  • Manage all ready-to-wear product, including copywriting and brand image.
  • Manage and merchandise front end of the website using Magento platform.
  • Web marketing with Mailchimp and manage paid campaigns on social media.
  • Manage the external SEM agency, including all monthly KPI reporting, budget management and marketing calendars.
  • Show more

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Ecommerce manager vs content manager skills

Common ecommerce manager skills
  • Digital Marketing, 14%
  • Customer Service, 6%
  • Google Analytics, 5%
  • Ecommerce Website, 4%
  • B2C, 4%
  • E-Commerce, 4%
Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%

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