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The differences between ecommerce managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce manager and a marketing account manager. Additionally, an ecommerce manager has an average salary of $99,909, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for an ecommerce manager include digital marketing, customer service and google analytics. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Ecommerce Manager | Marketing Account Manager | |
| Yearly salary | $99,909 | $67,983 |
| Hourly rate | $48.03 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,869 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Ecommerce managers are responsible for developing and implementing strategic online marketing plans for companies and organizations that perform business on the internet. They need to stay updated with the online marketing environment and modify their strategies to best serve the interests of their company and to excel with the competition in their field. Also, they are usually deeply involved with the company's websites, specifically with advertising and content elements. Additionally, they often coordinate with customers, content developers, and fellow businesses. Their typical duties include market research, website design, budgeting, interviewing, and training recruits.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Ecommerce managers and marketing account managers have different pay scales, as shown below.
| Ecommerce Manager | Marketing Account Manager | |
| Average salary | $99,909 | $67,983 |
| Salary range | Between $68,000 And $145,000 | Between $50,000 And $91,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | Washington |
| Best paying company | Capgemini | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between an ecommerce manager and a marketing account manager in terms of educational background:
| Ecommerce Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between ecommerce managers' and marketing account managers' demographics:
| Ecommerce Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 57.1% Female, 42.9% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |