Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between ecommerce managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce manager and an online marketing manager. Additionally, an ecommerce manager has an average salary of $99,909, which is higher than the $96,212 average annual salary of an online marketing manager.
The top three skills for an ecommerce manager include digital marketing, customer service and google analytics. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Ecommerce Manager | Online Marketing Manager | |
| Yearly salary | $99,909 | $96,212 |
| Hourly rate | $48.03 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 96,869 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Ecommerce managers are responsible for developing and implementing strategic online marketing plans for companies and organizations that perform business on the internet. They need to stay updated with the online marketing environment and modify their strategies to best serve the interests of their company and to excel with the competition in their field. Also, they are usually deeply involved with the company's websites, specifically with advertising and content elements. Additionally, they often coordinate with customers, content developers, and fellow businesses. Their typical duties include market research, website design, budgeting, interviewing, and training recruits.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Ecommerce managers and online marketing managers have different pay scales, as shown below.
| Ecommerce Manager | Online Marketing Manager | |
| Average salary | $99,909 | $96,212 |
| Salary range | Between $68,000 And $145,000 | Between $69,000 And $133,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | Washington |
| Best paying company | Capgemini | Meta |
| Best paying industry | Technology | Utilities |
There are a few differences between an ecommerce manager and an online marketing manager in terms of educational background:
| Ecommerce Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between ecommerce managers' and online marketing managers' demographics:
| Ecommerce Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 57.1% Female, 42.9% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |