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Ecommerce manager vs web manager

The differences between ecommerce managers and web managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce manager and a web manager. Additionally, an ecommerce manager has an average salary of $99,909, which is higher than the $82,696 average annual salary of a web manager.

The top three skills for an ecommerce manager include digital marketing, customer service and google analytics. The most important skills for a web manager are digital marketing, wordpress, and html css.

Ecommerce manager vs web manager overview

Ecommerce ManagerWeb Manager
Yearly salary$99,909$82,696
Hourly rate$48.03$39.76
Growth rate10%10%
Number of jobs96,869107,495
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does an ecommerce manager do?

Ecommerce managers are responsible for developing and implementing strategic online marketing plans for companies and organizations that perform business on the internet. They need to stay updated with the online marketing environment and modify their strategies to best serve the interests of their company and to excel with the competition in their field. Also, they are usually deeply involved with the company's websites, specifically with advertising and content elements. Additionally, they often coordinate with customers, content developers, and fellow businesses. Their typical duties include market research, website design, budgeting, interviewing, and training recruits.

What does a web manager do?

Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.

Ecommerce manager vs web manager salary

Ecommerce managers and web managers have different pay scales, as shown below.

Ecommerce ManagerWeb Manager
Average salary$99,909$82,696
Salary rangeBetween $68,000 And $145,000Between $54,000 And $125,000
Highest paying CityNew York, NYSan Jose, CA
Highest paying stateNew YorkHawaii
Best paying companyCapgeminiMeta
Best paying industryTechnology-

Differences between ecommerce manager and web manager education

There are a few differences between an ecommerce manager and a web manager in terms of educational background:

Ecommerce ManagerWeb Manager
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Ecommerce manager vs web manager demographics

Here are the differences between ecommerce managers' and web managers' demographics:

Ecommerce ManagerWeb Manager
Average age3939
Gender ratioMale, 57.1% Female, 42.9%Male, 56.4% Female, 43.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between ecommerce manager and web manager duties and responsibilities

Ecommerce manager example responsibilities.

  • Manage web developers and graphic designers on Magento platform.
  • Lead effort with external UI design firm to overhaul website.
  • Manage all ready-to-wear product, including copywriting and brand image.
  • Manage and merchandise front end of the website using Magento platform.
  • Web marketing with Mailchimp and manage paid campaigns on social media.
  • Manage the external SEM agency, including all monthly KPI reporting, budget management and marketing calendars.
  • Show more

Web manager example responsibilities.

  • Plan workflow and train catalog editors to manage XML.
  • Utilize 3scale tool to manage the API accessibility for external users.
  • Manage UI flow, technical standards, development and maintenance for these tools.
  • Manage the QA process from the business side to ensure that the proper test plans are executed.
  • Manage site content including a graphic image library and product catalog using various tools including HTML and content management software.
  • Design and manage daily and monthly e-newsletters publish in XML and deliver to subscribers via e-mail in ASCII and HTML formats.
  • Show more

Ecommerce manager vs web manager skills

Common ecommerce manager skills
  • Digital Marketing, 14%
  • Customer Service, 6%
  • Google Analytics, 5%
  • Ecommerce Website, 4%
  • B2C, 4%
  • E-Commerce, 4%
Common web manager skills
  • Digital Marketing, 9%
  • WordPress, 9%
  • Html Css, 7%
  • B Testing, 6%
  • Google Analytics, 5%
  • HTML, 4%

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