Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between email marketing specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an email marketing specialist and a marketing & sales specialist. Additionally, an email marketing specialist has an average salary of $59,561, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for an email marketing specialist include email marketing, digital marketing and email campaigns. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Email Marketing Specialist | Marketing & Sales Specialist | |
| Yearly salary | $59,561 | $54,214 |
| Hourly rate | $28.64 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,687 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Email marketing specialists are employed to perform marketing tasks. These marketing specialists utilize email as a medium to reach potential and existing customers. They create campaigns for brands and to enhance traffic. It is their job to send and respond to emails. They establish a reputation in the competitive market. In businesses, they are considered important for the analysis of market data on the regional, national, and local levels. Knowledge of marketing and communication skills are important for this job.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Email marketing specialists and marketing & sales specialists have different pay scales, as shown below.
| Email Marketing Specialist | Marketing & Sales Specialist | |
| Average salary | $59,561 | $54,214 |
| Salary range | Between $47,000 And $74,000 | Between $37,000 And $78,000 |
| Highest paying City | Wilmington, DE | Renton, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | RH | McKinsey & Company Inc |
| Best paying industry | Retail | Telecommunication |
There are a few differences between an email marketing specialist and a marketing & sales specialist in terms of educational background:
| Email Marketing Specialist | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between email marketing specialists' and marketing & sales specialists' demographics:
| Email Marketing Specialist | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 40.8% Female, 59.2% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.5% White, 66.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |