Event marketing assistant vs marketing assistant

The differences between event marketing assistants and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an event marketing assistant and a marketing assistant. Additionally, a marketing assistant has an average salary of $39,442, which is higher than the $30,703 average annual salary of an event marketing assistant.

The top three skills for an event marketing assistant include event planning, press releases and facebook. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.

Event marketing assistant vs marketing assistant overview

	Event Marketing Assistant	Marketing Assistant
Yearly salary	$30,703	$39,442
Hourly rate	$14.76	$18.96
Growth rate	19%	19%
Number of jobs	78,729	77,611
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 77%
Average age	37	37
Years of experience	6	6

What does an event marketing assistant do?

Event marketing assistants are professionals who are responsible for helping other marketing professionals promote their brand, product, or service with an in-person or real-time engagement. These assistants must collaborate with advertisers and production managers to help market their products as well as edit and design promotional materials. They are required to manage all social media accounts, such as Facebook and Twitter, to analyze growth and activity. Event marketing assistants must also draft and distribute press releases to promote small and large-scale events.

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

Event marketing assistant vs marketing assistant salary

Event marketing assistants and marketing assistants have different pay scales, as shown below.

	Event Marketing Assistant	Marketing Assistant
Average salary	$30,703	$39,442
Salary range	Between $23,000 And $39,000	Between $28,000 And $55,000
Highest paying City	-	Jersey City, NJ
Highest paying state	-	New Jersey
Best paying company	-	Google
Best paying industry	-	Finance

Differences between event marketing assistant and marketing assistant education

There are a few differences between an event marketing assistant and a marketing assistant in terms of educational background:

	Event Marketing Assistant	Marketing Assistant
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Event marketing assistant vs marketing assistant demographics

Here are the differences between event marketing assistants' and marketing assistants' demographics:

	Event Marketing Assistant	Marketing Assistant
Average age	37	37
Gender ratio	Male, 26.3% Female, 73.7%	Male, 27.0% Female, 73.0%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 11.1% White, 66.6% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between event marketing assistant and marketing assistant duties and responsibilities

Event marketing assistant example responsibilities.

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Ensure all logistical details including speaker materials, audiovisual, and arrival of giveaways for event.
Maximize guest experience by engaging fans with in-person meet-and-greets, giveaways, crowd interactive games, and intermission competitions.
Design marketing materials: mailers, flyers, emails, newsletters, PowerPoint, digital ads, TV and radio commercials.
Research and acquire all product data specifications and assist with product page placement in catalogs and quarterly brochures.
Process and submit MLS listings.

Marketing assistant example responsibilities.

Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
Coordinate content development for multiple websites managing HTML formats.
Produce promotional and weekly videos and manage YouTube account.
Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.

Event marketing assistant vs marketing assistant skills

Common event marketing assistant skills

Event Planning, 13%
Press Releases, 7%
Facebook, 6%
Twitter, 5%
Trade Shows, 5%
Event Logistics, 4%

Common marketing assistant skills

Customer Service, 10%
Marketing Campaigns, 8%
Facebook, 6%
Trade Shows, 5%
Email Campaigns, 5%
PowerPoint, 5%

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Event Marketing Assistant
Event Marketing Assistant vs Marketing Assistant

Updated January 8, 2025

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