Event marketing assistant vs marketing consultant

The differences between event marketing assistants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an event marketing assistant and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $30,703 average annual salary of an event marketing assistant.

The top three skills for an event marketing assistant include event planning, press releases and facebook. The most important skills for a marketing consultant are customer service, web content, and media sales.

Event marketing assistant vs marketing consultant overview

	Event Marketing Assistant	Marketing Consultant
Yearly salary	$30,703	$70,593
Hourly rate	$14.76	$33.94
Growth rate	19%	19%
Number of jobs	78,729	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does an event marketing assistant do?

Event marketing assistants are professionals who are responsible for helping other marketing professionals promote their brand, product, or service with an in-person or real-time engagement. These assistants must collaborate with advertisers and production managers to help market their products as well as edit and design promotional materials. They are required to manage all social media accounts, such as Facebook and Twitter, to analyze growth and activity. Event marketing assistants must also draft and distribute press releases to promote small and large-scale events.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Event marketing assistant vs marketing consultant salary

Event marketing assistants and marketing consultants have different pay scales, as shown below.

	Event Marketing Assistant	Marketing Consultant
Average salary	$30,703	$70,593
Salary range	Between $23,000 And $39,000	Between $44,000 And $112,000
Highest paying City	-	Wilmington, DE
Highest paying state	-	Delaware
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between event marketing assistant and marketing consultant education

There are a few differences between an event marketing assistant and a marketing consultant in terms of educational background:

	Event Marketing Assistant	Marketing Consultant
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Event marketing assistant vs marketing consultant demographics

Here are the differences between event marketing assistants' and marketing consultants' demographics:

	Event Marketing Assistant	Marketing Consultant
Average age	37	37
Gender ratio	Male, 26.3% Female, 73.7%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 11.1% White, 66.6% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between event marketing assistant and marketing consultant duties and responsibilities

Event marketing assistant example responsibilities.

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Ensure all logistical details including speaker materials, audiovisual, and arrival of giveaways for event.
Maximize guest experience by engaging fans with in-person meet-and-greets, giveaways, crowd interactive games, and intermission competitions.
Design marketing materials: mailers, flyers, emails, newsletters, PowerPoint, digital ads, TV and radio commercials.
Research and acquire all product data specifications and assist with product page placement in catalogs and quarterly brochures.
Process and submit MLS listings.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Event marketing assistant vs marketing consultant skills

Common event marketing assistant skills

Event Planning, 13%
Press Releases, 7%
Facebook, 6%
Twitter, 5%
Trade Shows, 5%
Event Logistics, 4%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Event Marketing Assistant
Event Marketing Assistant vs Marketing Consultant

Updated January 8, 2025

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