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Events assistant vs marketing & events coordinator

The differences between events assistants and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become an events assistant, becoming a marketing & events coordinator takes usually requires 4-6 years. Additionally, a marketing & events coordinator has an average salary of $41,447, which is higher than the $28,633 average annual salary of an events assistant.

The top three skills for an events assistant include customer service, event materials and event planning. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Events assistant vs marketing & events coordinator overview

Events AssistantMarketing & Events Coordinator
Yearly salary$28,633$41,447
Hourly rate$13.77$19.93
Growth rate18%19%
Number of jobs5,72884,375
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Average age3837
Years of experience26

What does an events assistant do?

An events assistant is responsible for coordinating an event based on a client's guidelines under the supervision of a head event planner. Events assistants manage event logistics, including negotiating with suppliers and third-party vendors and events place rental. They also ensure that the plans stay within the budget goals, minimizing costs but not compromising the quality of the materials. An events assistant usually updates the client on behalf of the event planner, especially on the updates and adjustments as needed. To be an events assistant requires excellent communication and organizational skills.

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Events assistant vs marketing & events coordinator salary

Events assistants and marketing & events coordinators have different pay scales, as shown below.

Events AssistantMarketing & Events Coordinator
Average salary$28,633$41,447
Salary rangeBetween $21,000 And $37,000Between $31,000 And $54,000
Highest paying CityCambridge, MAJersey City, NJ
Highest paying stateMaineNew Jersey
Best paying companyDana-Farber Cancer InstituteA.T. Kearney
Best paying industryNon ProfitsStart-up

Differences between events assistant and marketing & events coordinator education

There are a few differences between an events assistant and a marketing & events coordinator in terms of educational background:

Events AssistantMarketing & Events Coordinator
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeSan Diego State UniversityUniversity of Georgia

Events assistant vs marketing & events coordinator demographics

Here are the differences between events assistants' and marketing & events coordinators' demographics:

Events AssistantMarketing & Events Coordinator
Average age3837
Gender ratioMale, 31.2% Female, 68.8%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 10.9% Unknown, 4.7% Hispanic or Latino, 16.3% Asian, 5.9% White, 62.0% American Indian and Alaska Native, 0.2%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage16%10%

Differences between events assistant and marketing & events coordinator duties and responsibilities

Events assistant example responsibilities.

  • Manage a pop-up shop, recruiting volunteers via Facebook, training them, and creating a volunteer calendar to manage hours.
  • Lead and manage the Instagram and twitter social media sites, also host numerous interviews with stars and celebrities.
  • Promote conversation and interaction among SUU alumni on Facebook by consistently writing posts and generating update photos and content.
  • Design business cards, social tickets, delegate passes and certificates using Photoshop and InDesign.
  • Publish stories on the college's website and post snippets on the college's Facebook page.
  • Compile speaker content and create presentation slides through Microsoft PowerPoint.
  • Show more

Marketing & events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Organize social media schedule, write content for Facebook and examine results.
  • Show more

Events assistant vs marketing & events coordinator skills

Common events assistant skills
  • Customer Service, 27%
  • Event Materials, 7%
  • Event Planning, 6%
  • Event Locations, 6%
  • Event Management, 4%
  • Event Support, 3%
Common marketing & events coordinator skills
  • Event Planning, 11%
  • Trade Shows, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Facebook, 5%
  • Project Management, 4%

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