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Field marketing coordinator vs marketing and sales coordinator

The differences between field marketing coordinators and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a field marketing coordinator and a marketing and sales coordinator. Additionally, a field marketing coordinator has an average salary of $47,595, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.

The top three skills for a field marketing coordinator include event planning, ROI and lead generation. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.

Field marketing coordinator vs marketing and sales coordinator overview

Field Marketing CoordinatorMarketing And Sales Coordinator
Yearly salary$47,595$45,306
Hourly rate$22.88$21.78
Growth rate19%19%
Number of jobs133,67889,923
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a field marketing coordinator do?

A field marketing coordinator is in charge of liaising with external parties such as retailers and distributors to negotiate field event opportunities. Their responsibilities include setting objectives, managing the budgets and schedules, performing research and analysis to identify new business possibilities, and identifying strategies to optimize field marketing operations. They must also interact with potential customers, offering them products and services to secure sales. Furthermore, as a field marketing coordinator, it is essential to establish guidelines and build positive relationships with clients and partners to strengthen sales opportunities.

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

Field marketing coordinator vs marketing and sales coordinator salary

Field marketing coordinators and marketing and sales coordinators have different pay scales, as shown below.

Field Marketing CoordinatorMarketing And Sales Coordinator
Average salary$47,595$45,306
Salary rangeBetween $37,000 And $60,000Between $33,000 And $61,000
Highest paying City-Alameda, CA
Highest paying state-Delaware
Best paying company-AIG
Best paying industry-Professional

Differences between field marketing coordinator and marketing and sales coordinator education

There are a few differences between a field marketing coordinator and a marketing and sales coordinator in terms of educational background:

Field Marketing CoordinatorMarketing And Sales Coordinator
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Field marketing coordinator vs marketing and sales coordinator demographics

Here are the differences between field marketing coordinators' and marketing and sales coordinators' demographics:

Field Marketing CoordinatorMarketing And Sales Coordinator
Average age3737
Gender ratioMale, 41.0% Female, 59.0%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between field marketing coordinator and marketing and sales coordinator duties and responsibilities

Field marketing coordinator example responsibilities.

  • Define and manage coupon redemption analysis making recommendations when necessary to retain optimal ROI of programs.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Work with key accounts integrating brand and services by strategically increasing customer purchasing habits through marketing campaigns and defining ROI.
  • Educate senior community regarding Medicare HMO product by appointments and group presentations resulting in excellent membership participation.
  • Create and distribute an outline of assignments to proposal team as per the RFP.
  • Implement proposal and qualification processes nationwide by utilizing RFP software as a central database.
  • Show more

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Field marketing coordinator vs marketing and sales coordinator skills

Common field marketing coordinator skills
  • Event Planning, 11%
  • ROI, 8%
  • Lead Generation, 8%
  • Trade Shows, 7%
  • PowerPoint, 7%
  • Business Development, 6%
Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%

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