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The differences between field marketing coordinators and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a field marketing coordinator and a marketing & sales specialist. Additionally, a marketing & sales specialist has an average salary of $54,214, which is higher than the $47,595 average annual salary of a field marketing coordinator.
The top three skills for a field marketing coordinator include event planning, ROI and lead generation. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Field Marketing Coordinator | Marketing & Sales Specialist | |
| Yearly salary | $47,595 | $54,214 |
| Hourly rate | $22.88 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 133,678 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A field marketing coordinator is in charge of liaising with external parties such as retailers and distributors to negotiate field event opportunities. Their responsibilities include setting objectives, managing the budgets and schedules, performing research and analysis to identify new business possibilities, and identifying strategies to optimize field marketing operations. They must also interact with potential customers, offering them products and services to secure sales. Furthermore, as a field marketing coordinator, it is essential to establish guidelines and build positive relationships with clients and partners to strengthen sales opportunities.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Field marketing coordinators and marketing & sales specialists have different pay scales, as shown below.
| Field Marketing Coordinator | Marketing & Sales Specialist | |
| Average salary | $47,595 | $54,214 |
| Salary range | Between $37,000 And $60,000 | Between $37,000 And $78,000 |
| Highest paying City | - | Renton, WA |
| Highest paying state | - | Washington |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Telecommunication |
There are a few differences between a field marketing coordinator and a marketing & sales specialist in terms of educational background:
| Field Marketing Coordinator | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between field marketing coordinators' and marketing & sales specialists' demographics:
| Field Marketing Coordinator | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |