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The differences between global managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global manager and a brand manager. Additionally, a global manager has an average salary of $105,797, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a global manager include project management, oversight and customer service. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Global Manager | Brand Manager | |
| Yearly salary | $105,797 | $97,789 |
| Hourly rate | $50.86 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 178,621 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global manager is responsible for managing the company's operations and projects across the global market, as well as developing marketing campaigns and promotional strategies to increase brand awareness, attract potential clients, and increase revenues and the company's profitability. They also monitor the distribution process and product development, coordinating with other teams for campaign methods, and analyzing current market trends to identify business opportunities that would meet consumer demands and public interests. A global manager handles the budget for international promotion, allocating adequate resources and materials to ensure smooth operations.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Global managers and brand managers have different pay scales, as shown below.
| Global Manager | Brand Manager | |
| Average salary | $105,797 | $97,789 |
| Salary range | Between $74,000 And $150,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | Nevada | Rhode Island |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Pharmaceutical | Manufacturing |
There are a few differences between a global manager and a brand manager in terms of educational background:
| Global Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global managers' and brand managers' demographics:
| Global Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 65.4% Female, 34.6% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |