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The differences between global product marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global product marketing manager and an assistant marketing manager. Additionally, a global product marketing manager has an average salary of $132,707, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a global product marketing manager include digital marketing, global product and market research. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Global Product Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $132,707 | $94,094 |
| Hourly rate | $63.80 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 164,766 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global product marketing manager spearheads and oversees a company's marketing procedures for international markets. It is their duty to manage marketing teams, set goals and budgets, establish guidelines and product roadmaps, perform market research and analysis, conceptualize plans, and develop strategies to optimize marketing operations. They must also monitor the progress of all processes, resolving concerns and issues should any arise. Moreover, as a manager, they must encourage and lead teams to reach goals, all while promoting and enforcing the company's policies and regulations.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Global product marketing managers and assistant marketing managers have different pay scales, as shown below.
| Global Product Marketing Manager | Assistant Marketing Manager | |
| Average salary | $132,707 | $94,094 |
| Salary range | Between $97,000 And $180,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | Utah | Virginia |
| Best paying company | Meta | General Motors |
| Best paying industry | Start-up | Finance |
There are a few differences between a global product marketing manager and an assistant marketing manager in terms of educational background:
| Global Product Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global product marketing managers' and assistant marketing managers' demographics:
| Global Product Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.7% Female, 41.3% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |