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The differences between global product marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global product marketing manager and a brand marketing manager. Additionally, a global product marketing manager has an average salary of $132,707, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a global product marketing manager include digital marketing, global product and market research. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Global Product Marketing Manager | Brand Marketing Manager | |
| Yearly salary | $132,707 | $91,940 |
| Hourly rate | $63.80 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 164,766 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global product marketing manager spearheads and oversees a company's marketing procedures for international markets. It is their duty to manage marketing teams, set goals and budgets, establish guidelines and product roadmaps, perform market research and analysis, conceptualize plans, and develop strategies to optimize marketing operations. They must also monitor the progress of all processes, resolving concerns and issues should any arise. Moreover, as a manager, they must encourage and lead teams to reach goals, all while promoting and enforcing the company's policies and regulations.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Global product marketing managers and brand marketing managers have different pay scales, as shown below.
| Global Product Marketing Manager | Brand Marketing Manager | |
| Average salary | $132,707 | $91,940 |
| Salary range | Between $97,000 And $180,000 | Between $64,000 And $131,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Utah | Washington |
| Best paying company | Meta | Morgan Lewis |
| Best paying industry | Start-up | Media |
There are a few differences between a global product marketing manager and a brand marketing manager in terms of educational background:
| Global Product Marketing Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global product marketing managers' and brand marketing managers' demographics:
| Global Product Marketing Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.7% Female, 41.3% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |