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The differences between global product marketing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global product marketing manager and a digital marketing manager. Additionally, a global product marketing manager has an average salary of $132,707, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a global product marketing manager include digital marketing, global product and market research. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Global Product Marketing Manager | Digital Marketing Manager | |
| Yearly salary | $132,707 | $99,563 |
| Hourly rate | $63.80 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 164,766 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global product marketing manager spearheads and oversees a company's marketing procedures for international markets. It is their duty to manage marketing teams, set goals and budgets, establish guidelines and product roadmaps, perform market research and analysis, conceptualize plans, and develop strategies to optimize marketing operations. They must also monitor the progress of all processes, resolving concerns and issues should any arise. Moreover, as a manager, they must encourage and lead teams to reach goals, all while promoting and enforcing the company's policies and regulations.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Global product marketing managers and digital marketing managers have different pay scales, as shown below.
| Global Product Marketing Manager | Digital Marketing Manager | |
| Average salary | $132,707 | $99,563 |
| Salary range | Between $97,000 And $180,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Utah | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | Start-up | - |
There are a few differences between a global product marketing manager and a digital marketing manager in terms of educational background:
| Global Product Marketing Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global product marketing managers' and digital marketing managers' demographics:
| Global Product Marketing Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.7% Female, 41.3% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |