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The differences between global product marketing managers and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global product marketing manager and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $132,707 average annual salary of a global product marketing manager.
The top three skills for a global product marketing manager include digital marketing, global product and market research. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Global Product Marketing Manager | Head Of Marketing | |
| Yearly salary | $132,707 | $137,829 |
| Hourly rate | $63.80 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 164,766 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global product marketing manager spearheads and oversees a company's marketing procedures for international markets. It is their duty to manage marketing teams, set goals and budgets, establish guidelines and product roadmaps, perform market research and analysis, conceptualize plans, and develop strategies to optimize marketing operations. They must also monitor the progress of all processes, resolving concerns and issues should any arise. Moreover, as a manager, they must encourage and lead teams to reach goals, all while promoting and enforcing the company's policies and regulations.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Global product marketing managers and heads of marketing have different pay scales, as shown below.
| Global Product Marketing Manager | Head Of Marketing | |
| Average salary | $132,707 | $137,829 |
| Salary range | Between $97,000 And $180,000 | Between $93,000 And $203,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Utah | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Start-up | Media |
There are a few differences between a global product marketing manager and a head of marketing in terms of educational background:
| Global Product Marketing Manager | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global product marketing managers' and heads of marketing' demographics:
| Global Product Marketing Manager | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.7% Female, 41.3% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |