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Global product marketing manager vs manager, field marketing

The differences between global product marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global product marketing manager and a manager, field marketing. Additionally, a global product marketing manager has an average salary of $132,707, which is higher than the $93,296 average annual salary of a manager, field marketing.

The top three skills for a global product marketing manager include digital marketing, global product and market research. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Global product marketing manager vs manager, field marketing overview

Global Product Marketing ManagerManager, Field Marketing
Yearly salary$132,707$93,296
Hourly rate$63.80$44.85
Growth rate10%10%
Number of jobs164,766174,371
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does a global product marketing manager do?

A global product marketing manager spearheads and oversees a company's marketing procedures for international markets. It is their duty to manage marketing teams, set goals and budgets, establish guidelines and product roadmaps, perform market research and analysis, conceptualize plans, and develop strategies to optimize marketing operations. They must also monitor the progress of all processes, resolving concerns and issues should any arise. Moreover, as a manager, they must encourage and lead teams to reach goals, all while promoting and enforcing the company's policies and regulations.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Global product marketing manager vs manager, field marketing salary

Global product marketing managers and managers, field marketing have different pay scales, as shown below.

Global Product Marketing ManagerManager, Field Marketing
Average salary$132,707$93,296
Salary rangeBetween $97,000 And $180,000Between $68,000 And $127,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateUtahNevada
Best paying companyMetaGoogle
Best paying industryStart-upTechnology

Differences between global product marketing manager and manager, field marketing education

There are a few differences between a global product marketing manager and a manager, field marketing in terms of educational background:

Global Product Marketing ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Global product marketing manager vs manager, field marketing demographics

Here are the differences between global product marketing managers' and managers, field marketing' demographics:

Global Product Marketing ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 58.7% Female, 41.3%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between global product marketing manager and manager, field marketing duties and responsibilities

Global product marketing manager example responsibilities.

  • Identify events/shows that create awareness, develop ROI analysis that include led gen and cross selling opportunities.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Develop revenue generating marketing strategies for SaaS collaboration solution targeting small and medium size businesses.
  • Develop relationships with retailers that allow for data collection, customize ROI calculations and field trial partnerships.
  • Provide statistical analysis and technical responses to customer RFQ.

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Global product marketing manager vs manager, field marketing skills

Common global product marketing manager skills
  • Digital Marketing, 8%
  • Global Product, 7%
  • Market Research, 7%
  • Product Management, 5%
  • Integrated Marketing, 4%
  • Product Development, 4%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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