Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between global product marketing managers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global product marketing manager and a marketing director. Additionally, a global product marketing manager has an average salary of $132,707, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a global product marketing manager include digital marketing, global product and market research. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Global Product Marketing Manager | Marketing Director | |
| Yearly salary | $132,707 | $114,906 |
| Hourly rate | $63.80 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 164,766 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global product marketing manager spearheads and oversees a company's marketing procedures for international markets. It is their duty to manage marketing teams, set goals and budgets, establish guidelines and product roadmaps, perform market research and analysis, conceptualize plans, and develop strategies to optimize marketing operations. They must also monitor the progress of all processes, resolving concerns and issues should any arise. Moreover, as a manager, they must encourage and lead teams to reach goals, all while promoting and enforcing the company's policies and regulations.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Global product marketing managers and marketing directors have different pay scales, as shown below.
| Global Product Marketing Manager | Marketing Director | |
| Average salary | $132,707 | $114,906 |
| Salary range | Between $97,000 And $180,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Utah | California |
| Best paying company | Meta | Brookfield Properties |
| Best paying industry | Start-up | Manufacturing |
There are a few differences between a global product marketing manager and a marketing director in terms of educational background:
| Global Product Marketing Manager | Marketing Director | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global product marketing managers' and marketing directors' demographics:
| Global Product Marketing Manager | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.7% Female, 41.3% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |