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The differences between global product marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global product marketing manager and a marketing lead. Additionally, a global product marketing manager has an average salary of $132,707, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a global product marketing manager include digital marketing, global product and market research. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Global Product Marketing Manager | Marketing Lead | |
| Yearly salary | $132,707 | $104,664 |
| Hourly rate | $63.80 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 164,766 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global product marketing manager spearheads and oversees a company's marketing procedures for international markets. It is their duty to manage marketing teams, set goals and budgets, establish guidelines and product roadmaps, perform market research and analysis, conceptualize plans, and develop strategies to optimize marketing operations. They must also monitor the progress of all processes, resolving concerns and issues should any arise. Moreover, as a manager, they must encourage and lead teams to reach goals, all while promoting and enforcing the company's policies and regulations.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Global product marketing managers and marketing leads have different pay scales, as shown below.
| Global Product Marketing Manager | Marketing Lead | |
| Average salary | $132,707 | $104,664 |
| Salary range | Between $97,000 And $180,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Utah | California |
| Best paying company | Meta | Meta |
| Best paying industry | Start-up | Technology |
There are a few differences between a global product marketing manager and a marketing lead in terms of educational background:
| Global Product Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global product marketing managers' and marketing leads' demographics:
| Global Product Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.7% Female, 41.3% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |