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The differences between global product marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global product marketing manager and a marketing manager. Additionally, a global product marketing manager has an average salary of $132,707, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a global product marketing manager include digital marketing, global product and market research. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Global Product Marketing Manager | Marketing Manager | |
| Yearly salary | $132,707 | $104,550 |
| Hourly rate | $63.80 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 164,766 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global product marketing manager spearheads and oversees a company's marketing procedures for international markets. It is their duty to manage marketing teams, set goals and budgets, establish guidelines and product roadmaps, perform market research and analysis, conceptualize plans, and develop strategies to optimize marketing operations. They must also monitor the progress of all processes, resolving concerns and issues should any arise. Moreover, as a manager, they must encourage and lead teams to reach goals, all while promoting and enforcing the company's policies and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Global product marketing managers and marketing managers have different pay scales, as shown below.
| Global Product Marketing Manager | Marketing Manager | |
| Average salary | $132,707 | $104,550 |
| Salary range | Between $97,000 And $180,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Utah | California |
| Best paying company | Meta | Meta |
| Best paying industry | Start-up | Technology |
There are a few differences between a global product marketing manager and a marketing manager in terms of educational background:
| Global Product Marketing Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global product marketing managers' and marketing managers' demographics:
| Global Product Marketing Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.7% Female, 41.3% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |