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The differences between global product marketing managers and marketing managers, global marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global product marketing manager and a marketing manager, global marketing. Additionally, a global product marketing manager has an average salary of $132,707, which is higher than the $109,910 average annual salary of a marketing manager, global marketing.
The top three skills for a global product marketing manager include digital marketing, global product and market research. The most important skills for a marketing manager, global marketing are digital marketing, project management, and integrated marketing.
| Global Product Marketing Manager | Marketing Manager, Global Marketing | |
| Yearly salary | $132,707 | $109,910 |
| Hourly rate | $63.80 | $52.84 |
| Growth rate | 10% | 10% |
| Number of jobs | 164,766 | 106,349 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global product marketing manager spearheads and oversees a company's marketing procedures for international markets. It is their duty to manage marketing teams, set goals and budgets, establish guidelines and product roadmaps, perform market research and analysis, conceptualize plans, and develop strategies to optimize marketing operations. They must also monitor the progress of all processes, resolving concerns and issues should any arise. Moreover, as a manager, they must encourage and lead teams to reach goals, all while promoting and enforcing the company's policies and regulations.
A global marketing manager is responsible for monitoring the company's international marketing procedures, analyzing current global trends to identify business opportunities that would promote the company's brand image to potential clients and business partners worldwide. Global marketing managers perform statistical analysis on the company's financial status, including sales forecasting, revenues, and losses, developing pricing strategies that meet international demands. They work closely with the marketing and public relations department on releasing promotional techniques through press releases and global media presence.
Global product marketing managers and marketing managers, global marketing have different pay scales, as shown below.
| Global Product Marketing Manager | Marketing Manager, Global Marketing | |
| Average salary | $132,707 | $109,910 |
| Salary range | Between $97,000 And $180,000 | Between $80,000 And $149,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Utah | Rhode Island |
| Best paying company | Meta | Meta |
| Best paying industry | Start-up | Technology |
There are a few differences between a global product marketing manager and a marketing manager, global marketing in terms of educational background:
| Global Product Marketing Manager | Marketing Manager, Global Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global product marketing managers' and marketing managers, global marketing' demographics:
| Global Product Marketing Manager | Marketing Manager, Global Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.7% Female, 41.3% | Male, 50.0% Female, 50.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |