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Global product marketing manager vs marketing supervisor

The differences between global product marketing managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global product marketing manager and a marketing supervisor. Additionally, a global product marketing manager has an average salary of $132,707, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a global product marketing manager include digital marketing, global product and market research. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Global product marketing manager vs marketing supervisor overview

Global Product Marketing ManagerMarketing Supervisor
Yearly salary$132,707$64,304
Hourly rate$63.80$30.92
Growth rate10%10%
Number of jobs164,76674,956
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 71%
Average age3939
Years of experience1010

What does a global product marketing manager do?

A global product marketing manager spearheads and oversees a company's marketing procedures for international markets. It is their duty to manage marketing teams, set goals and budgets, establish guidelines and product roadmaps, perform market research and analysis, conceptualize plans, and develop strategies to optimize marketing operations. They must also monitor the progress of all processes, resolving concerns and issues should any arise. Moreover, as a manager, they must encourage and lead teams to reach goals, all while promoting and enforcing the company's policies and regulations.

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Global product marketing manager vs marketing supervisor salary

Global product marketing managers and marketing supervisors have different pay scales, as shown below.

Global Product Marketing ManagerMarketing Supervisor
Average salary$132,707$64,304
Salary rangeBetween $97,000 And $180,000Between $45,000 And $90,000
Highest paying CitySan Francisco, CADix Hills, NY
Highest paying stateUtahNew York
Best paying companyMetaHalliburton
Best paying industryStart-upRetail

Differences between global product marketing manager and marketing supervisor education

There are a few differences between a global product marketing manager and a marketing supervisor in terms of educational background:

Global Product Marketing ManagerMarketing Supervisor
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Global product marketing manager vs marketing supervisor demographics

Here are the differences between global product marketing managers' and marketing supervisors' demographics:

Global Product Marketing ManagerMarketing Supervisor
Average age3939
Gender ratioMale, 58.7% Female, 41.3%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between global product marketing manager and marketing supervisor duties and responsibilities

Global product marketing manager example responsibilities.

  • Identify events/shows that create awareness, develop ROI analysis that include led gen and cross selling opportunities.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Develop revenue generating marketing strategies for SaaS collaboration solution targeting small and medium size businesses.
  • Develop relationships with retailers that allow for data collection, customize ROI calculations and field trial partnerships.
  • Provide statistical analysis and technical responses to customer RFQ.

Marketing supervisor example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
  • Show more

Global product marketing manager vs marketing supervisor skills

Common global product marketing manager skills
  • Digital Marketing, 8%
  • Global Product, 7%
  • Market Research, 7%
  • Product Management, 5%
  • Integrated Marketing, 4%
  • Product Development, 4%
Common marketing supervisor skills
  • Customer Satisfaction, 40%
  • Direct Reports, 31%
  • Customer Service, 7%
  • Digital Marketing, 3%
  • Payroll, 2%
  • Marketing Campaigns, 2%

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