Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between global product marketing managers and product line managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global product marketing manager and a product line manager. Additionally, a global product marketing manager has an average salary of $132,707, which is higher than the $97,237 average annual salary of a product line manager.
The top three skills for a global product marketing manager include digital marketing, global product and market research. The most important skills for a product line manager are product management, customer service, and PLM.
| Global Product Marketing Manager | Product Line Manager | |
| Yearly salary | $132,707 | $97,237 |
| Hourly rate | $63.80 | $46.75 |
| Growth rate | 10% | 10% |
| Number of jobs | 164,766 | 158,908 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A global product marketing manager spearheads and oversees a company's marketing procedures for international markets. It is their duty to manage marketing teams, set goals and budgets, establish guidelines and product roadmaps, perform market research and analysis, conceptualize plans, and develop strategies to optimize marketing operations. They must also monitor the progress of all processes, resolving concerns and issues should any arise. Moreover, as a manager, they must encourage and lead teams to reach goals, all while promoting and enforcing the company's policies and regulations.
A product line manager is an individual who provides product and market intelligence by increasing the market share of a company. Product line managers must create competitive analysis and interpret market trends so that they can provide recommendations and guidance to the company. They are required to identify target markets and should come up with strategies for market penetration. Product line managers must also monitor the creation and development of new products as well as to measure the success of the products in the market.
Global product marketing managers and product line managers have different pay scales, as shown below.
| Global Product Marketing Manager | Product Line Manager | |
| Average salary | $132,707 | $97,237 |
| Salary range | Between $97,000 And $180,000 | Between $52,000 And $178,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Utah | California |
| Best paying company | Meta | ON Semiconductor |
| Best paying industry | Start-up | Energy |
There are a few differences between a global product marketing manager and a product line manager in terms of educational background:
| Global Product Marketing Manager | Product Line Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between global product marketing managers' and product line managers' demographics:
| Global Product Marketing Manager | Product Line Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.7% Female, 41.3% | Male, 78.8% Female, 21.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |