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Global product marketing manager vs regional marketing manager

The differences between global product marketing managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global product marketing manager and a regional marketing manager. Additionally, a global product marketing manager has an average salary of $132,707, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a global product marketing manager include digital marketing, global product and market research. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Global product marketing manager vs regional marketing manager overview

Global Product Marketing ManagerRegional Marketing Manager
Yearly salary$132,707$85,217
Hourly rate$63.80$40.97
Growth rate10%10%
Number of jobs164,766115,987
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a global product marketing manager do?

A global product marketing manager spearheads and oversees a company's marketing procedures for international markets. It is their duty to manage marketing teams, set goals and budgets, establish guidelines and product roadmaps, perform market research and analysis, conceptualize plans, and develop strategies to optimize marketing operations. They must also monitor the progress of all processes, resolving concerns and issues should any arise. Moreover, as a manager, they must encourage and lead teams to reach goals, all while promoting and enforcing the company's policies and regulations.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Global product marketing manager vs regional marketing manager salary

Global product marketing managers and regional marketing managers have different pay scales, as shown below.

Global Product Marketing ManagerRegional Marketing Manager
Average salary$132,707$85,217
Salary rangeBetween $97,000 And $180,000Between $62,000 And $116,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateUtahCalifornia
Best paying companyMetaAbbVie
Best paying industryStart-upConstruction

Differences between global product marketing manager and regional marketing manager education

There are a few differences between a global product marketing manager and a regional marketing manager in terms of educational background:

Global Product Marketing ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Global product marketing manager vs regional marketing manager demographics

Here are the differences between global product marketing managers' and regional marketing managers' demographics:

Global Product Marketing ManagerRegional Marketing Manager
Average age3939
Gender ratioMale, 58.7% Female, 41.3%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between global product marketing manager and regional marketing manager duties and responsibilities

Global product marketing manager example responsibilities.

  • Identify events/shows that create awareness, develop ROI analysis that include led gen and cross selling opportunities.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Develop revenue generating marketing strategies for SaaS collaboration solution targeting small and medium size businesses.
  • Develop relationships with retailers that allow for data collection, customize ROI calculations and field trial partnerships.
  • Provide statistical analysis and technical responses to customer RFQ.

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Global product marketing manager vs regional marketing manager skills

Common global product marketing manager skills
  • Digital Marketing, 8%
  • Global Product, 7%
  • Market Research, 7%
  • Product Management, 5%
  • Integrated Marketing, 4%
  • Product Development, 4%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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