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Global product marketing manager vs senior product marketing manager

The differences between global product marketing managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a global product marketing manager and a senior product marketing manager. Additionally, a global product marketing manager has an average salary of $132,707, which is higher than the $128,471 average annual salary of a senior product marketing manager.

The top three skills for a global product marketing manager include digital marketing, global product and market research. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.

Global product marketing manager vs senior product marketing manager overview

Global Product Marketing ManagerSenior Product Marketing Manager
Yearly salary$132,707$128,471
Hourly rate$63.80$61.76
Growth rate10%10%
Number of jobs164,766168,205
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a global product marketing manager do?

A global product marketing manager spearheads and oversees a company's marketing procedures for international markets. It is their duty to manage marketing teams, set goals and budgets, establish guidelines and product roadmaps, perform market research and analysis, conceptualize plans, and develop strategies to optimize marketing operations. They must also monitor the progress of all processes, resolving concerns and issues should any arise. Moreover, as a manager, they must encourage and lead teams to reach goals, all while promoting and enforcing the company's policies and regulations.

What does a senior product marketing manager do?

A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.

Global product marketing manager vs senior product marketing manager salary

Global product marketing managers and senior product marketing managers have different pay scales, as shown below.

Global Product Marketing ManagerSenior Product Marketing Manager
Average salary$132,707$128,471
Salary rangeBetween $97,000 And $180,000Between $97,000 And $168,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateUtahCalifornia
Best paying companyMetaRoku
Best paying industryStart-upTechnology

Differences between global product marketing manager and senior product marketing manager education

There are a few differences between a global product marketing manager and a senior product marketing manager in terms of educational background:

Global Product Marketing ManagerSenior Product Marketing Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Global product marketing manager vs senior product marketing manager demographics

Here are the differences between global product marketing managers' and senior product marketing managers' demographics:

Global Product Marketing ManagerSenior Product Marketing Manager
Average age3939
Gender ratioMale, 58.7% Female, 41.3%Male, 63.7% Female, 36.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between global product marketing manager and senior product marketing manager duties and responsibilities

Global product marketing manager example responsibilities.

  • Identify events/shows that create awareness, develop ROI analysis that include led gen and cross selling opportunities.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Develop revenue generating marketing strategies for SaaS collaboration solution targeting small and medium size businesses.
  • Develop relationships with retailers that allow for data collection, customize ROI calculations and field trial partnerships.
  • Provide statistical analysis and technical responses to customer RFQ.

Senior product marketing manager example responsibilities.

  • Coordinate and manage all aspects of GTM strategy with partners.
  • Lead VOC, KOL development for domestic and international market segments.
  • Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
  • Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
  • Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
  • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
  • Show more

Global product marketing manager vs senior product marketing manager skills

Common global product marketing manager skills
  • Digital Marketing, 8%
  • Global Product, 7%
  • Market Research, 7%
  • Product Management, 5%
  • Integrated Marketing, 4%
  • Product Development, 4%
Common senior product marketing manager skills
  • Digital Marketing, 11%
  • Product Management, 8%
  • Cloud, 5%
  • Market Research, 4%
  • Integrated Marketing, 4%
  • Go-To-Market Strategy, 3%

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