Group account director vs director, product marketing

The differences between group account directors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group account director and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $131,655 average annual salary of a group account director.

The top three skills for a group account director include digital marketing, integrated marketing and account management. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Group account director vs director, product marketing overview

	Group Account Director	Director, Product Marketing
Yearly salary	$131,655	$141,699
Hourly rate	$63.30	$68.12
Growth rate	10%	10%
Number of jobs	112,122	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a group account director do?

Typically working at a company's accounting department, a group account director is primarily in charge of leading accounting teams and managing client accounts, ensuring efficiency in operations and client satisfaction. Among their responsibilities include developing and spearheading accounting programs and projects, resolving issues, and maintaining positive relationships with clients by providing them with advice in establishing objectives. Furthermore, a group account director must set goals and guidelines, encouraging the workforce to meet them while implementing the company's policies and regulations.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Group account director vs director, product marketing salary

Group account directors and directors, product marketing have different pay scales, as shown below.

	Group Account Director	Director, Product Marketing
Average salary	$131,655	$141,699
Salary range	Between $85,000 And $202,000	Between $97,000 And $205,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Sanofi US	Meta
Best paying industry	-	Technology

Differences between group account director and director, product marketing education

There are a few differences between a group account director and a director, product marketing in terms of educational background:

	Group Account Director	Director, Product Marketing
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Group account director vs director, product marketing demographics

Here are the differences between group account directors' and directors, product marketing' demographics:

	Group Account Director	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 53.4% Female, 46.6%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between group account director and director, product marketing duties and responsibilities

Group account director example responsibilities.

Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
Plan and roll out multi-channel CRM programs and build multilingual websites.
Introduce agency proprietary tools (CRM, marketing automation applications, etc . )
Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
Prepare and review budget, revenue, expense, payroll entries, invoices, and other documents.
Process payroll using several payroll-processing systems.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Group account director vs director, product marketing skills

Common group account director skills

Digital Marketing, 16%
Integrated Marketing, 6%
Account Management, 6%
Channel Marketing, 5%
Digital Strategy, 5%
Client Service, 4%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Group Account Director
Group Account Director vs Director, Product Marketing

Updated January 8, 2025

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