Group account director vs marketing account manager

The differences between group account directors and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group account director and a marketing account manager. Additionally, a group account director has an average salary of $131,655, which is higher than the $67,983 average annual salary of a marketing account manager.

The top three skills for a group account director include digital marketing, integrated marketing and account management. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.

Group account director vs marketing account manager overview

	Group Account Director	Marketing Account Manager
Yearly salary	$131,655	$67,983
Hourly rate	$63.30	$32.68
Growth rate	10%	10%
Number of jobs	112,122	163,297
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a group account director do?

Typically working at a company's accounting department, a group account director is primarily in charge of leading accounting teams and managing client accounts, ensuring efficiency in operations and client satisfaction. Among their responsibilities include developing and spearheading accounting programs and projects, resolving issues, and maintaining positive relationships with clients by providing them with advice in establishing objectives. Furthermore, a group account director must set goals and guidelines, encouraging the workforce to meet them while implementing the company's policies and regulations.

What does a marketing account manager do?

A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.

Group account director vs marketing account manager salary

Group account directors and marketing account managers have different pay scales, as shown below.

	Group Account Director	Marketing Account Manager
Average salary	$131,655	$67,983
Salary range	Between $85,000 And $202,000	Between $50,000 And $91,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	Washington
Best paying company	Sanofi US	American Tower
Best paying industry	-	Energy

Differences between group account director and marketing account manager education

There are a few differences between a group account director and a marketing account manager in terms of educational background:

	Group Account Director	Marketing Account Manager
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Group account director vs marketing account manager demographics

Here are the differences between group account directors' and marketing account managers' demographics:

	Group Account Director	Marketing Account Manager
Average age	39	39
Gender ratio	Male, 53.4% Female, 46.6%	Male, 43.0% Female, 57.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between group account director and marketing account manager duties and responsibilities

Group account director example responsibilities.

Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
Plan and roll out multi-channel CRM programs and build multilingual websites.
Introduce agency proprietary tools (CRM, marketing automation applications, etc . )
Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
Prepare and review budget, revenue, expense, payroll entries, invoices, and other documents.
Process payroll using several payroll-processing systems.

Marketing account manager example responsibilities.

Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.

Group account director vs marketing account manager skills

Common group account director skills

Digital Marketing, 16%
Integrated Marketing, 6%
Account Management, 6%
Channel Marketing, 5%
Digital Strategy, 5%
Client Service, 4%

Common marketing account manager skills

Digital Marketing, 18%
Project Management, 8%
Email Marketing, 6%
Account Management, 5%
Marketing Campaigns, 5%
Google Analytics, 5%

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Group Account Director
Group Account Director vs Marketing Account Manager

Updated January 8, 2025

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