Group account director vs marketing director

The differences between group account directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group account director and a marketing director. Additionally, a group account director has an average salary of $131,655, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a group account director include digital marketing, integrated marketing and account management. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Group account director vs marketing director overview

	Group Account Director	Marketing Director
Yearly salary	$131,655	$114,906
Hourly rate	$63.30	$55.24
Growth rate	10%	10%
Number of jobs	112,122	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a group account director do?

Typically working at a company's accounting department, a group account director is primarily in charge of leading accounting teams and managing client accounts, ensuring efficiency in operations and client satisfaction. Among their responsibilities include developing and spearheading accounting programs and projects, resolving issues, and maintaining positive relationships with clients by providing them with advice in establishing objectives. Furthermore, a group account director must set goals and guidelines, encouraging the workforce to meet them while implementing the company's policies and regulations.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Group account director vs marketing director salary

Group account directors and marketing directors have different pay scales, as shown below.

	Group Account Director	Marketing Director
Average salary	$131,655	$114,906
Salary range	Between $85,000 And $202,000	Between $68,000 And $193,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Sanofi US	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between group account director and marketing director education

There are a few differences between a group account director and a marketing director in terms of educational background:

	Group Account Director	Marketing Director
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Group account director vs marketing director demographics

Here are the differences between group account directors' and marketing directors' demographics:

	Group Account Director	Marketing Director
Average age	39	39
Gender ratio	Male, 53.4% Female, 46.6%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between group account director and marketing director duties and responsibilities

Group account director example responsibilities.

Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
Plan and roll out multi-channel CRM programs and build multilingual websites.
Introduce agency proprietary tools (CRM, marketing automation applications, etc . )
Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
Prepare and review budget, revenue, expense, payroll entries, invoices, and other documents.
Process payroll using several payroll-processing systems.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Group account director vs marketing director skills

Common group account director skills

Digital Marketing, 16%
Integrated Marketing, 6%
Account Management, 6%
Channel Marketing, 5%
Digital Strategy, 5%
Client Service, 4%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Group Account Director
Group Account Director vs Marketing Director

Updated January 8, 2025

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