Group account director vs marketing manager

The differences between group account directors and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group account director and a marketing manager. Additionally, a group account director has an average salary of $131,655, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a group account director include digital marketing, integrated marketing and account management. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Group account director vs marketing manager overview

	Group Account Director	Marketing Manager
Yearly salary	$131,655	$104,550
Hourly rate	$63.30	$50.26
Growth rate	10%	10%
Number of jobs	112,122	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a group account director do?

Typically working at a company's accounting department, a group account director is primarily in charge of leading accounting teams and managing client accounts, ensuring efficiency in operations and client satisfaction. Among their responsibilities include developing and spearheading accounting programs and projects, resolving issues, and maintaining positive relationships with clients by providing them with advice in establishing objectives. Furthermore, a group account director must set goals and guidelines, encouraging the workforce to meet them while implementing the company's policies and regulations.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Group account director vs marketing manager salary

Group account directors and marketing managers have different pay scales, as shown below.

	Group Account Director	Marketing Manager
Average salary	$131,655	$104,550
Salary range	Between $85,000 And $202,000	Between $71,000 And $153,000
Highest paying City	San Francisco, CA	Menlo Park, CA
Highest paying state	California	California
Best paying company	Sanofi US	Meta
Best paying industry	-	Technology

Differences between group account director and marketing manager education

There are a few differences between a group account director and a marketing manager in terms of educational background:

	Group Account Director	Marketing Manager
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Group account director vs marketing manager demographics

Here are the differences between group account directors' and marketing managers' demographics:

	Group Account Director	Marketing Manager
Average age	39	39
Gender ratio	Male, 53.4% Female, 46.6%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between group account director and marketing manager duties and responsibilities

Group account director example responsibilities.

Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
Plan and roll out multi-channel CRM programs and build multilingual websites.
Introduce agency proprietary tools (CRM, marketing automation applications, etc . )
Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
Prepare and review budget, revenue, expense, payroll entries, invoices, and other documents.
Process payroll using several payroll-processing systems.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Group account director vs marketing manager skills

Common group account director skills

Digital Marketing, 16%
Integrated Marketing, 6%
Account Management, 6%
Channel Marketing, 5%
Digital Strategy, 5%
Client Service, 4%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Group Account Director
Group Account Director vs Marketing Manager

Updated January 8, 2025

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