Group account director vs planning director

The differences between group account directors and planning directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group account director and a planning director. Additionally, a planning director has an average salary of $131,978, which is higher than the $131,655 average annual salary of a group account director.

The top three skills for a group account director include digital marketing, integrated marketing and account management. The most important skills for a planning director are project management, financial analysis, and business planning.

Group account director vs planning director overview

	Group Account Director	Planning Director
Yearly salary	$131,655	$131,978
Hourly rate	$63.30	$63.45
Growth rate	10%	10%
Number of jobs	112,122	51,861
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

What does a group account director do?

Typically working at a company's accounting department, a group account director is primarily in charge of leading accounting teams and managing client accounts, ensuring efficiency in operations and client satisfaction. Among their responsibilities include developing and spearheading accounting programs and projects, resolving issues, and maintaining positive relationships with clients by providing them with advice in establishing objectives. Furthermore, a group account director must set goals and guidelines, encouraging the workforce to meet them while implementing the company's policies and regulations.

What does a planning director do?

Planning Directors are members of the executive team or the top management of a company. They oversee the company's plans and the strategies involved in reaching company goals. They manage the resources of the company by reviewing the budget and by overseeing human resources activities. They ensure that the company works toward its goals and that the company follows through with its plans. That being said, Planning Directors do not necessarily police the company's actions, especially if it deviates from the original plans. Instead, they steer the company towards the fulfillment of such plans. If the plan is no longer viable, they should be flexible enough to pursue new plans to achieve their goals still.

Group account director vs planning director salary

Group account directors and planning directors have different pay scales, as shown below.

	Group Account Director	Planning Director
Average salary	$131,655	$131,978
Salary range	Between $85,000 And $202,000	Between $90,000 And $192,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	New York
Best paying company	Sanofi US	Exelixis
Best paying industry	-	Professional

Differences between group account director and planning director education

There are a few differences between a group account director and a planning director in terms of educational background:

	Group Account Director	Planning Director
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Group account director vs planning director demographics

Here are the differences between group account directors' and planning directors' demographics:

	Group Account Director	Planning Director
Average age	39	39
Gender ratio	Male, 53.4% Female, 46.6%	Male, 66.7% Female, 33.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between group account director and planning director duties and responsibilities

Group account director example responsibilities.

Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
Plan and roll out multi-channel CRM programs and build multilingual websites.
Introduce agency proprietary tools (CRM, marketing automation applications, etc . )
Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
Prepare and review budget, revenue, expense, payroll entries, invoices, and other documents.
Process payroll using several payroll-processing systems.

Planning director example responsibilities.

Manage customized portfolio, define product strategy, POS and shipping forecast, and promotional plans.
Develop and lead marketing program to promote HMO enrollment and hospital product line services to 55k beneficiaries.
Champion and lead the selection and implementation of Hyperion Essbase business intelligence software.
Lead central team summarizing and prioritizing all DOD opportunities, enabling more efficient and effective resource allocation across several program departments.
Utilize ETO software for assessment and tracking.
Implement new CRM - ClientBase, investigate alternate consortium relationships.

Group account director vs planning director skills

Common group account director skills

Digital Marketing, 16%
Integrated Marketing, 6%
Account Management, 6%
Channel Marketing, 5%
Digital Strategy, 5%
Client Service, 4%

Common planning director skills

Project Management, 14%
Financial Analysis, 7%
Business Planning, 6%
Data Analysis, 5%
Customer Service, 5%
Planning Process, 5%

Group Account Director vs. similar jobs

Group Account Director related careers

Group Account Director related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Group Account Director
Group Account Director vs Planning Director

Updated January 8, 2025

Browse executive management jobs