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The differences between heads of marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a head of marketing and an assistant marketing director. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for a head of marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.
| Head Of Marketing | Assistant Marketing Director | |
| Yearly salary | $137,829 | $55,415 |
| Hourly rate | $66.26 | $26.64 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,557 | 94,447 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Heads of marketing and assistant marketing directors have different pay scales, as shown below.
| Head Of Marketing | Assistant Marketing Director | |
| Average salary | $137,829 | $55,415 |
| Salary range | Between $93,000 And $203,000 | Between $35,000 And $86,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Moody's |
| Best paying industry | Media | - |
There are a few differences between a head of marketing and an assistant marketing director in terms of educational background:
| Head Of Marketing | Assistant Marketing Director | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between heads of marketing' and assistant marketing directors' demographics:
| Head Of Marketing | Assistant Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 39.7% Female, 60.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |