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The differences between heads of marketing and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a head of marketing and a marketing program manager. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a head of marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Head Of Marketing | Marketing Program Manager | |
| Yearly salary | $137,829 | $86,807 |
| Hourly rate | $66.26 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,557 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Heads of marketing and marketing program managers have different pay scales, as shown below.
| Head Of Marketing | Marketing Program Manager | |
| Average salary | $137,829 | $86,807 |
| Salary range | Between $93,000 And $203,000 | Between $64,000 And $116,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Meta |
| Best paying industry | Media | Transportation |
There are a few differences between a head of marketing and a marketing program manager in terms of educational background:
| Head Of Marketing | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between heads of marketing' and marketing program managers' demographics:
| Head Of Marketing | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |