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The differences between heads of marketing and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a head of marketing and a marketing strategist. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a head of marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Head Of Marketing | Marketing Strategist | |
| Yearly salary | $137,829 | $80,033 |
| Hourly rate | $66.26 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,557 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Heads of marketing and marketing strategists have different pay scales, as shown below.
| Head Of Marketing | Marketing Strategist | |
| Average salary | $137,829 | $80,033 |
| Salary range | Between $93,000 And $203,000 | Between $53,000 And $119,000 |
| Highest paying City | Seattle, WA | Harrisburg, PA |
| Highest paying state | Washington | Pennsylvania |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Media | Technology |
There are a few differences between a head of marketing and a marketing strategist in terms of educational background:
| Head Of Marketing | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between heads of marketing' and marketing strategists' demographics:
| Head Of Marketing | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |