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Integrated marketing director vs certified medical technician

The differences between integrated marketing directors and certified medical technicians can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an integrated marketing director, becoming a certified medical technician takes usually requires 6-12 months. Additionally, an integrated marketing director has an average salary of $108,953, which is higher than the $38,859 average annual salary of a certified medical technician.

The top three skills for an integrated marketing director include integrated marketing, digital marketing and project management. The most important skills for a certified medical technician are patients, vital signs, and CPR.

Integrated marketing director vs certified medical technician overview

Integrated Marketing DirectorCertified Medical Technician
Yearly salary$108,953$38,859
Hourly rate$52.38$18.68
Growth rate10%5%
Number of jobs99,546164,424
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 28%
Average age3944
Years of experience1012

What does an integrated marketing director do?

An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.

What does a certified medical technician do?

Certified Medical Technicians are specialists in medical diagnoses by performing laboratory testing and analysis for hospitals and physicians. Their duties include lab sanitization to prepare for testing and collection, recording medical samples for testing, specimen preparation, blood drawing for donation and testing, and assisting physicians with sample collection as well as equipment handling in surgical rooms. They must also understand how to use complex and sensitive testing equipment such as cell counters, analyzers, microscopes, and centrifuges.

Integrated marketing director vs certified medical technician salary

Integrated marketing directors and certified medical technicians have different pay scales, as shown below.

Integrated Marketing DirectorCertified Medical Technician
Average salary$108,953$38,859
Salary rangeBetween $72,000 And $164,000Between $28,000 And $53,000
Highest paying CitySan Francisco, CADenton, TX
Highest paying stateWashingtonAlaska
Best paying companyAspirationFavorite Healthcare Staffing
Best paying industryManufacturingHealth Care

Differences between integrated marketing director and certified medical technician education

There are a few differences between an integrated marketing director and a certified medical technician in terms of educational background:

Integrated Marketing DirectorCertified Medical Technician
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 28%
Most common majorBusinessNursing
Most common collegeUniversity of GeorgiaUniversity of Connecticut

Integrated marketing director vs certified medical technician demographics

Here are the differences between integrated marketing directors' and certified medical technicians' demographics:

Integrated Marketing DirectorCertified Medical Technician
Average age3944
Gender ratioMale, 53.1% Female, 46.9%Male, 20.4% Female, 79.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 15.9% Unknown, 5.0% Hispanic or Latino, 14.6% Asian, 10.0% White, 53.8% American Indian and Alaska Native, 0.8%
LGBT Percentage10%8%

Differences between integrated marketing director and certified medical technician duties and responsibilities

Integrated marketing director example responsibilities.

  • Lead annual best-practices review of the firm's media and creative strategies to maximize ROI of campaigns.
  • Lead presentation to the NFL resulting in the leverage of license assets in support of the TV category.
  • Lead company through comprehensive rebranding initiative and complete overhaul of sales collateral, booth graphics and corporate website.
  • Partner with SEO and SEM teams to ensure integrate campaigns drive cross-channel traffic and sales via site optimization and keyword purchase.
  • Develop SEO strategy that increase organic search ranking from 40th to 4th place.
  • Test and provide QA analysis of CRM solutions prior to and after implementation.
  • Show more

Certified medical technician example responsibilities.

  • Maintain the cleanliness of storage areas, trays, centrifuges, refrigerators, freezers and work area.
  • Administer medications to patients according to their medication record as scheduled, as needed according to physician orders.
  • Perform laboratory test and procedures in areas including chemistry, hematology, urinalysis, coagulation, serology, and bacteriology.
  • Perform first aid and apply CPR when necessary.
  • Perform first aid or CPR during medical emergencies until paramedics arrive.
  • Assist the residents in their ADL needs and prepare their meals.
  • Show more

Integrated marketing director vs certified medical technician skills

Common integrated marketing director skills
  • Integrated Marketing, 21%
  • Digital Marketing, 14%
  • Project Management, 5%
  • KPIs, 5%
  • Content Strategy, 4%
  • ROI, 4%
Common certified medical technician skills
  • Patients, 17%
  • Vital Signs, 12%
  • CPR, 8%
  • Administer Medications, 7%
  • Resident Care, 6%
  • HIPAA, 6%

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