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The differences between integrated marketing directors and certified medical technicians can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an integrated marketing director, becoming a certified medical technician takes usually requires 6-12 months. Additionally, an integrated marketing director has an average salary of $108,953, which is higher than the $38,859 average annual salary of a certified medical technician.
The top three skills for an integrated marketing director include integrated marketing, digital marketing and project management. The most important skills for a certified medical technician are patients, vital signs, and CPR.
| Integrated Marketing Director | Certified Medical Technician | |
| Yearly salary | $108,953 | $38,859 |
| Hourly rate | $52.38 | $18.68 |
| Growth rate | 10% | 5% |
| Number of jobs | 99,546 | 164,424 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 28% |
| Average age | 39 | 44 |
| Years of experience | 10 | 12 |
An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.
Certified Medical Technicians are specialists in medical diagnoses by performing laboratory testing and analysis for hospitals and physicians. Their duties include lab sanitization to prepare for testing and collection, recording medical samples for testing, specimen preparation, blood drawing for donation and testing, and assisting physicians with sample collection as well as equipment handling in surgical rooms. They must also understand how to use complex and sensitive testing equipment such as cell counters, analyzers, microscopes, and centrifuges.
Integrated marketing directors and certified medical technicians have different pay scales, as shown below.
| Integrated Marketing Director | Certified Medical Technician | |
| Average salary | $108,953 | $38,859 |
| Salary range | Between $72,000 And $164,000 | Between $28,000 And $53,000 |
| Highest paying City | San Francisco, CA | Denton, TX |
| Highest paying state | Washington | Alaska |
| Best paying company | Aspiration | Favorite Healthcare Staffing |
| Best paying industry | Manufacturing | Health Care |
There are a few differences between an integrated marketing director and a certified medical technician in terms of educational background:
| Integrated Marketing Director | Certified Medical Technician | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 28% |
| Most common major | Business | Nursing |
| Most common college | University of Georgia | University of Connecticut |
Here are the differences between integrated marketing directors' and certified medical technicians' demographics:
| Integrated Marketing Director | Certified Medical Technician | |
| Average age | 39 | 44 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 20.4% Female, 79.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 15.9% Unknown, 5.0% Hispanic or Latino, 14.6% Asian, 10.0% White, 53.8% American Indian and Alaska Native, 0.8% |
| LGBT Percentage | 10% | 8% |