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The differences between integrated marketing directors and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an integrated marketing director and a chief marketing officer. Additionally, a chief marketing officer has an average salary of $135,198, which is higher than the $108,953 average annual salary of an integrated marketing director.
The top three skills for an integrated marketing director include integrated marketing, digital marketing and project management. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.
| Integrated Marketing Director | Chief Marketing Officer | |
| Yearly salary | $108,953 | $135,198 |
| Hourly rate | $52.38 | $65.00 |
| Growth rate | 10% | 10% |
| Number of jobs | 99,546 | 139,565 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.
A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.
Integrated marketing directors and chief marketing officers have different pay scales, as shown below.
| Integrated Marketing Director | Chief Marketing Officer | |
| Average salary | $108,953 | $135,198 |
| Salary range | Between $72,000 And $164,000 | Between $72,000 And $253,000 |
| Highest paying City | San Francisco, CA | Hamilton, NJ |
| Highest paying state | Washington | Rhode Island |
| Best paying company | Aspiration | Shearman & Sterling |
| Best paying industry | Manufacturing | Media |
There are a few differences between an integrated marketing director and a chief marketing officer in terms of educational background:
| Integrated Marketing Director | Chief Marketing Officer | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between integrated marketing directors' and chief marketing officers' demographics:
| Integrated Marketing Director | Chief Marketing Officer | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 68.0% Female, 32.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |