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The differences between integrated marketing directors and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an integrated marketing director and a director of marketing & development. Additionally, an integrated marketing director has an average salary of $108,953, which is higher than the $98,174 average annual salary of a director of marketing & development.
The top three skills for an integrated marketing director include integrated marketing, digital marketing and project management. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.
| Integrated Marketing Director | Director Of Marketing & Development | |
| Yearly salary | $108,953 | $98,174 |
| Hourly rate | $52.38 | $47.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 99,546 | 151,893 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Integrated marketing directors and directors of marketing & development have different pay scales, as shown below.
| Integrated Marketing Director | Director Of Marketing & Development | |
| Average salary | $108,953 | $98,174 |
| Salary range | Between $72,000 And $164,000 | Between $59,000 And $162,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Washington | New York |
| Best paying company | Aspiration | Baker McKenzie |
| Best paying industry | Manufacturing | Finance |
There are a few differences between an integrated marketing director and a director of marketing & development in terms of educational background:
| Integrated Marketing Director | Director Of Marketing & Development | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between integrated marketing directors' and directors of marketing & development' demographics:
| Integrated Marketing Director | Director Of Marketing & Development | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 48.3% Female, 51.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |