Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between integrated marketing directors and directors of strategy can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an integrated marketing director and a director of strategy. Additionally, a director of strategy has an average salary of $145,870, which is higher than the $108,953 average annual salary of an integrated marketing director.
The top three skills for an integrated marketing director include integrated marketing, digital marketing and project management. The most important skills for a director of strategy are analytics, healthcare, and project management.
| Integrated Marketing Director | Director Of Strategy | |
| Yearly salary | $108,953 | $145,870 |
| Hourly rate | $52.38 | $70.13 |
| Growth rate | 10% | 10% |
| Number of jobs | 99,546 | 65,254 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 68% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.
A director of the strategy works together with senior managers in a company to determine where the company is going and how it will get there. This role is frequently found in big companies. The director of the strategy directly reports to senior management and can also be a valuable member of the management lineup. The director often works with a small team consisting of analysts and support staff. The director of the strategy is also responsible for getting and assessing information about the industry and current market trends, competitors, and possible business opportunities.
Integrated marketing directors and directors of strategy have different pay scales, as shown below.
| Integrated Marketing Director | Director Of Strategy | |
| Average salary | $108,953 | $145,870 |
| Salary range | Between $72,000 And $164,000 | Between $107,000 And $198,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Aspiration | McKinsey & Company Inc |
| Best paying industry | Manufacturing | Media |
There are a few differences between an integrated marketing director and a director of strategy in terms of educational background:
| Integrated Marketing Director | Director Of Strategy | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between integrated marketing directors' and directors of strategy' demographics:
| Integrated Marketing Director | Director Of Strategy | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 66.2% Female, 33.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |