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The differences between integrated marketing directors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an integrated marketing director and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $108,953 average annual salary of an integrated marketing director.
The top three skills for an integrated marketing director include integrated marketing, digital marketing and project management. The most important skills for a director, product marketing are product management, digital marketing, and market research.
| Integrated Marketing Director | Director, Product Marketing | |
| Yearly salary | $108,953 | $141,699 |
| Hourly rate | $52.38 | $68.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 99,546 | 173,038 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Integrated marketing directors and directors, product marketing have different pay scales, as shown below.
| Integrated Marketing Director | Director, Product Marketing | |
| Average salary | $108,953 | $141,699 |
| Salary range | Between $72,000 And $164,000 | Between $97,000 And $205,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Aspiration | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between an integrated marketing director and a director, product marketing in terms of educational background:
| Integrated Marketing Director | Director, Product Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between integrated marketing directors' and directors, product marketing' demographics:
| Integrated Marketing Director | Director, Product Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 74.7% Female, 25.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |