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The differences between integrated marketing directors and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an integrated marketing director and a marketing lead. Additionally, an integrated marketing director has an average salary of $108,953, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for an integrated marketing director include integrated marketing, digital marketing and project management. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Integrated Marketing Director | Marketing Lead | |
| Yearly salary | $108,953 | $104,664 |
| Hourly rate | $52.38 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 99,546 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Integrated marketing directors and marketing leads have different pay scales, as shown below.
| Integrated Marketing Director | Marketing Lead | |
| Average salary | $108,953 | $104,664 |
| Salary range | Between $72,000 And $164,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Aspiration | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between an integrated marketing director and a marketing lead in terms of educational background:
| Integrated Marketing Director | Marketing Lead | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between integrated marketing directors' and marketing leads' demographics:
| Integrated Marketing Director | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |