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The differences between integrated marketing directors and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an integrated marketing director and a marketing manager. Additionally, an integrated marketing director has an average salary of $108,953, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for an integrated marketing director include integrated marketing, digital marketing and project management. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Integrated Marketing Director | Marketing Manager | |
| Yearly salary | $108,953 | $104,550 |
| Hourly rate | $52.38 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 99,546 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Integrated marketing directors and marketing managers have different pay scales, as shown below.
| Integrated Marketing Director | Marketing Manager | |
| Average salary | $108,953 | $104,550 |
| Salary range | Between $72,000 And $164,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | Aspiration | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between an integrated marketing director and a marketing manager in terms of educational background:
| Integrated Marketing Director | Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between integrated marketing directors' and marketing managers' demographics:
| Integrated Marketing Director | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |