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The differences between integrated marketing directors and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an integrated marketing director and a marketing supervisor. Additionally, an integrated marketing director has an average salary of $108,953, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for an integrated marketing director include integrated marketing, digital marketing and project management. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Integrated Marketing Director | Marketing Supervisor | |
| Yearly salary | $108,953 | $64,304 |
| Hourly rate | $52.38 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 99,546 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Integrated marketing directors and marketing supervisors have different pay scales, as shown below.
| Integrated Marketing Director | Marketing Supervisor | |
| Average salary | $108,953 | $64,304 |
| Salary range | Between $72,000 And $164,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | Washington | New York |
| Best paying company | Aspiration | Halliburton |
| Best paying industry | Manufacturing | Retail |
There are a few differences between an integrated marketing director and a marketing supervisor in terms of educational background:
| Integrated Marketing Director | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between integrated marketing directors' and marketing supervisors' demographics:
| Integrated Marketing Director | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |