Integrated marketing director vs senior director of marketing

The differences between integrated marketing directors and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an integrated marketing director and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $108,953 average annual salary of an integrated marketing director.

The top three skills for an integrated marketing director include integrated marketing, digital marketing and project management. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Integrated marketing director vs senior director of marketing overview

	Integrated Marketing Director	Senior Director Of Marketing
Yearly salary	$108,953	$159,916
Hourly rate	$52.38	$76.88
Growth rate	10%	10%
Number of jobs	99,546	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does an integrated marketing director do?

An integrated marketing director is an executive who supervises a team of senior integrated marketing professionals that develop and manage communication campaigns. This director must review the firm's media and creative strategies so that they can maximize the return of investment (ROI) of campaigns. The manager must conduct market research activities to identify and capitalize on unmet market needs ahead of the curve. This manager must also direct promotional marketing programs that contribute to the organization's website development and online promotions efforts.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Integrated marketing director vs senior director of marketing salary

Integrated marketing directors and senior directors of marketing have different pay scales, as shown below.

	Integrated Marketing Director	Senior Director Of Marketing
Average salary	$108,953	$159,916
Salary range	Between $72,000 And $164,000	Between $112,000 And $226,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Aspiration	Washington Prime Group
Best paying industry	Manufacturing	Media

Differences between integrated marketing director and senior director of marketing education

There are a few differences between an integrated marketing director and a senior director of marketing in terms of educational background:

	Integrated Marketing Director	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Integrated marketing director vs senior director of marketing demographics

Here are the differences between integrated marketing directors' and senior directors of marketing' demographics:

	Integrated Marketing Director	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 53.1% Female, 46.9%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between integrated marketing director and senior director of marketing duties and responsibilities

Integrated marketing director example responsibilities.

Lead annual best-practices review of the firm's media and creative strategies to maximize ROI of campaigns.
Lead presentation to the NFL resulting in the leverage of license assets in support of the TV category.
Lead company through comprehensive rebranding initiative and complete overhaul of sales collateral, booth graphics and corporate website.
Partner with SEO and SEM teams to ensure integrate campaigns drive cross-channel traffic and sales via site optimization and keyword purchase.
Develop SEO strategy that increase organic search ranking from 40th to 4th place.
Test and provide QA analysis of CRM solutions prior to and after implementation.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Integrated marketing director vs senior director of marketing skills

Common integrated marketing director skills

Integrated Marketing, 21%
Digital Marketing, 14%
Project Management, 5%
KPIs, 5%
Content Strategy, 4%
ROI, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

Integrated Marketing Director vs. similar jobs

Integrated Marketing Director related careers

Integrated Marketing Director related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Integrated Marketing Director
Integrated Marketing Director vs Senior Director Of Marketing

Updated January 8, 2025

Browse executive management jobs