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Interactive marketing specialist vs digital marketing specialist

The differences between interactive marketing specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an interactive marketing specialist and a digital marketing specialist. Additionally, an interactive marketing specialist has an average salary of $64,106, which is higher than the $60,359 average annual salary of a digital marketing specialist.

The top three skills for an interactive marketing specialist include website content, digital marketing and UI. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

Interactive marketing specialist vs digital marketing specialist overview

Interactive Marketing SpecialistDigital Marketing Specialist
Yearly salary$64,106$60,359
Hourly rate$30.82$29.02
Growth rate19%19%
Number of jobs82,01994,029
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 76%
Average age3737
Years of experience66

Interactive marketing specialist vs digital marketing specialist salary

Interactive marketing specialists and digital marketing specialists have different pay scales, as shown below.

Interactive Marketing SpecialistDigital Marketing Specialist
Average salary$64,106$60,359
Salary rangeBetween $46,000 And $87,000Between $44,000 And $81,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Finance

Differences between interactive marketing specialist and digital marketing specialist education

There are a few differences between an interactive marketing specialist and a digital marketing specialist in terms of educational background:

Interactive Marketing SpecialistDigital Marketing Specialist
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Interactive marketing specialist vs digital marketing specialist demographics

Here are the differences between interactive marketing specialists' and digital marketing specialists' demographics:

Interactive Marketing SpecialistDigital Marketing Specialist
Average age3737
Gender ratioMale, 49.8% Female, 50.2%Male, 51.1% Female, 48.9%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1%Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between interactive marketing specialist and digital marketing specialist duties and responsibilities

Interactive marketing specialist example responsibilities.

  • Leverage SalesForce to manage company data and provide revenue analysis and forecasts.
  • Design, code and analytically tag monthly promotional HTML emails for various sites.
  • Perform website maintenance, promotion, development, traffic analysis, and SEO.
  • Initiate lead nurturing campaign to increase overall impact of B2B business and impact ROI.
  • Compile and present SEO performance reports and evaluate service offerings, traffic, landing page quality, content and design.
  • Monitor practices for process compliance within SalesForce and educate Lawson employees to reduce reporting errors.
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Digital marketing specialist example responsibilities.

  • Manage and distribution integrate product promotion campaigns (B2B and B2C).
  • Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
  • Manage photography department in office and on location in numerous national ad campaign shoots.
  • Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
  • Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
  • Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
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Interactive marketing specialist vs digital marketing specialist skills

Common interactive marketing specialist skills
  • Website Content, 12%
  • Digital Marketing, 12%
  • UI, 11%
  • User Experience, 6%
  • JavaScript, 6%
  • HTML, 5%
Common digital marketing specialist skills
  • Digital Marketing, 23%
  • Marketing Campaigns, 6%
  • Email Marketing, 5%
  • Google Analytics, 4%
  • B Testing, 4%
  • Lead Generation, 3%

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