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Interactive marketing specialist vs marketing & sales specialist

The differences between interactive marketing specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an interactive marketing specialist and a marketing & sales specialist. Additionally, an interactive marketing specialist has an average salary of $64,106, which is higher than the $54,214 average annual salary of a marketing & sales specialist.

The top three skills for an interactive marketing specialist include website content, digital marketing and UI. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.

Interactive marketing specialist vs marketing & sales specialist overview

Interactive Marketing SpecialistMarketing & Sales Specialist
Yearly salary$64,106$54,214
Hourly rate$30.82$26.06
Growth rate19%19%
Number of jobs82,019209,292
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 75%
Average age3737
Years of experience66

Interactive marketing specialist vs marketing & sales specialist salary

Interactive marketing specialists and marketing & sales specialists have different pay scales, as shown below.

Interactive Marketing SpecialistMarketing & Sales Specialist
Average salary$64,106$54,214
Salary rangeBetween $46,000 And $87,000Between $37,000 And $78,000
Highest paying City-Renton, WA
Highest paying state-Washington
Best paying company-McKinsey & Company Inc
Best paying industry-Telecommunication

Differences between interactive marketing specialist and marketing & sales specialist education

There are a few differences between an interactive marketing specialist and a marketing & sales specialist in terms of educational background:

Interactive Marketing SpecialistMarketing & Sales Specialist
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Interactive marketing specialist vs marketing & sales specialist demographics

Here are the differences between interactive marketing specialists' and marketing & sales specialists' demographics:

Interactive Marketing SpecialistMarketing & Sales Specialist
Average age3737
Gender ratioMale, 49.8% Female, 50.2%Male, 43.7% Female, 56.3%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between interactive marketing specialist and marketing & sales specialist duties and responsibilities

Interactive marketing specialist example responsibilities.

  • Leverage SalesForce to manage company data and provide revenue analysis and forecasts.
  • Design, code and analytically tag monthly promotional HTML emails for various sites.
  • Perform website maintenance, promotion, development, traffic analysis, and SEO.
  • Initiate lead nurturing campaign to increase overall impact of B2B business and impact ROI.
  • Compile and present SEO performance reports and evaluate service offerings, traffic, landing page quality, content and design.
  • Monitor practices for process compliance within SalesForce and educate Lawson employees to reduce reporting errors.
  • Show more

Marketing & sales specialist example responsibilities.

  • Perform weekly review and update of lead list against opportunities manage in Salesforce.com.
  • Monitor Facebook sites for prompt responses to postings.
  • Initiate SEO, SEM, plus make media and location choices.
  • Plan sales strategy by analyzing ROI for marketing, telemarketing, and lead generation.
  • Assist in all phases of PowerTrain divisions' sales effort such as budgeting, reporting, sales communication and CRM.
  • Provide data analysis in support of commercial operations CRM.
  • Show more

Interactive marketing specialist vs marketing & sales specialist skills

Common interactive marketing specialist skills
  • Website Content, 12%
  • Digital Marketing, 12%
  • UI, 11%
  • User Experience, 6%
  • JavaScript, 6%
  • HTML, 5%
Common marketing & sales specialist skills
  • Customer Service, 16%
  • Digital Marketing, 9%
  • ROI, 7%
  • Product Line, 5%
  • Brand Awareness, 5%
  • PowerPoint, 4%

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