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The differences between launch managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a launch manager and an assistant marketing manager. Additionally, a launch manager has an average salary of $111,309, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a launch manager include project management, lifecycle management and APQP. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Launch Manager | Assistant Marketing Manager | |
| Yearly salary | $111,309 | $94,094 |
| Hourly rate | $53.51 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,170 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A launch manager is primarily in charge of overseeing and spearheading the efforts in introducing new products and services to the market. Their responsibilities include setting objectives, performing research and analysis to establish marketing plans, coordinating with different teams in finding and developing marketing opportunities, managing timelines and budgets, supervising promotional procedures, and conducting inspections to ensure the quality and readiness of products and services for launch. Furthermore, as a launch manager, it is essential to lead and encourage teams to reach goals while implementing the company's policies and regulations.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Launch managers and assistant marketing managers have different pay scales, as shown below.
| Launch Manager | Assistant Marketing Manager | |
| Average salary | $111,309 | $94,094 |
| Salary range | Between $72,000 And $171,000 | Between $64,000 And $136,000 |
| Highest paying City | Annapolis, MD | Portsmouth, VA |
| Highest paying state | New Jersey | Virginia |
| Best paying company | Meta | General Motors |
| Best paying industry | Technology | Finance |
There are a few differences between a launch manager and an assistant marketing manager in terms of educational background:
| Launch Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between launch managers' and assistant marketing managers' demographics:
| Launch Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.4% Female, 26.6% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |