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The differences between launch managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a launch manager and a brand manager. Additionally, a launch manager has an average salary of $111,309, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a launch manager include project management, lifecycle management and APQP. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Launch Manager | Brand Manager | |
| Yearly salary | $111,309 | $97,789 |
| Hourly rate | $53.51 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,170 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A launch manager is primarily in charge of overseeing and spearheading the efforts in introducing new products and services to the market. Their responsibilities include setting objectives, performing research and analysis to establish marketing plans, coordinating with different teams in finding and developing marketing opportunities, managing timelines and budgets, supervising promotional procedures, and conducting inspections to ensure the quality and readiness of products and services for launch. Furthermore, as a launch manager, it is essential to lead and encourage teams to reach goals while implementing the company's policies and regulations.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Launch managers and brand managers have different pay scales, as shown below.
| Launch Manager | Brand Manager | |
| Average salary | $111,309 | $97,789 |
| Salary range | Between $72,000 And $171,000 | Between $72,000 And $131,000 |
| Highest paying City | Annapolis, MD | Parsippany-Troy Hills, NJ |
| Highest paying state | New Jersey | Rhode Island |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a launch manager and a brand manager in terms of educational background:
| Launch Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between launch managers' and brand managers' demographics:
| Launch Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.4% Female, 26.6% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |