Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between launch managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a launch manager and a digital marketing manager. Additionally, a launch manager has an average salary of $111,309, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a launch manager include project management, lifecycle management and APQP. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Launch Manager | Digital Marketing Manager | |
| Yearly salary | $111,309 | $99,563 |
| Hourly rate | $53.51 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,170 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A launch manager is primarily in charge of overseeing and spearheading the efforts in introducing new products and services to the market. Their responsibilities include setting objectives, performing research and analysis to establish marketing plans, coordinating with different teams in finding and developing marketing opportunities, managing timelines and budgets, supervising promotional procedures, and conducting inspections to ensure the quality and readiness of products and services for launch. Furthermore, as a launch manager, it is essential to lead and encourage teams to reach goals while implementing the company's policies and regulations.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Launch managers and digital marketing managers have different pay scales, as shown below.
| Launch Manager | Digital Marketing Manager | |
| Average salary | $111,309 | $99,563 |
| Salary range | Between $72,000 And $171,000 | Between $71,000 And $138,000 |
| Highest paying City | Annapolis, MD | San Francisco, CA |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a launch manager and a digital marketing manager in terms of educational background:
| Launch Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between launch managers' and digital marketing managers' demographics:
| Launch Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.4% Female, 26.6% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |